The joy of driving has been an evolving love affair for over a century. Modifying and customizing cars has been prevalent since the beginning. Lighter, faster, and better looking from generation to generation. Joy Performance builds off of this engine roaring and tire squealing history. Looking to the past while aiming towards the future Joy Performance will be responsible for setting the trend in the wheel business with timeless design developing the next generation of future classics. The greatest goal is to develop the most unique wheels while establishing Joy Performance as a premier US tuner touching on foreign and domestic automotive brands.
Role Design, Branding, Social Media, Development
Type Wheels, Industrial Design, Automotive Design